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Visual 04: Award Shows

Photo Credit: Semmi W., Data via Nielsen

Oscar nominations were announced this week, but do you actually plan on watching the Academy Awards? For the past several years, TV ratings for award shows have declined. 

The data visual above presents viewership over the past five years for both the Grammys and Oscars. Only the viewing habits of adults between 18-49 are shown. The data is sourced from Nielsen; and does not factor in social media clips. So just because some people haven’t watched it on TV, doesn’t mean they aren’t watching it at all.

This year, the Weeknd, chose to boycott the Grammy Awards. The “Blinding Lights” star explained to The New York Times, “Because of the secret committees… I will no longer allow my label to submit my music to the Grammys.”

The selection process for all major award shows has been scrutinized for years. Yet, receiving a nomination or award still translates to more sales, streams, better deals, and overall, more prestige.

Digital platforms have made entertainment diffuse. The culture of streaming and social media has reshaped audiences. In certain instances (like #OscarsSoWhite), it has left old-school executives scrambling and embarrassed. 

Maybe, young adults are just over the actual live show. No matter who is hosting or what someone is wearing, the highlights can always be found later while scrolling. 

#Oscars #Grammys #dataviz #gogetdata 

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